River Island opens first UK kids’ store

High street fashion chain River Island has launched its first UK standalone kidswear store with a campaign which celebrates diversity and marks the  retailer’s 30th anniversary.

The first ever River Island Kids branch opened in early February at Intu Braehead near Glasgow. The new shop is located in a 3,000 sq ft prime retail space close to one of River Island’s strong performing regional stores and will sell River Island’s Kids and Mini collections for children from newborn upwards.

Meanwhile, six children with disabilities have been unveiled as the models for River Island’s latest fashion campaign. The children – aged from three upwards – model the latest designs from the River Island Kids Clothing range in the adverts, which celebrate diversity and mark the high street chain’s 30th anniversary.

“This spring we are celebrating 30 years of River Island with an exciting, positive campaign #labelsareforclothes, that celebrates individuality,” said a spokeswoman for River Island.

‘The models were selected for the campaign to reflect the diversity of our customers and celebrate an ethos that rings as true in society as it does our wardrobes, that being different is more than OK.’

MORE NEWS
POP x M&S
 
A number of key PO.P items will be launching on the retailers ‘Brands at M&S’ platform from the end of March....
BPA_
 
The UK’s trade association for the baby products industry has announced the resignation of its managing director, Robert Anslow, and a complete management restructure....
Love Writing Co
 
Age focussed writing resources company, Love Writing Co, has launched a new range with Paramount - the PAW Patrol collection....
Autumn Fair
 
Autumn Fair returns on 1 - 4 September at NEC Birmingham with a range of leading brands. ...
Joie 2
 
Joining the Joie spinning family is the new i-Pivot 360, an i-Size safe, 360o turning seat that spins rearward and forward for easy ins and outs on every journey. ...
Dr Browns 2
 
In response to growing demand for sustainable products, Dr Brown's has revamped its anti-colic bottle packaging to a new look and feel with an eco-conscious design....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.