A few stands are still remaining in the Baby Products Association (BPA) UK Pavilion at the world’s largest baby trade show, CBME Shanghai, which is taking place from 25 – 27 July 2018.
An increasingly important market for the nursery sector since the relaxation of the one-child policy, China’s birth rate is increasing by almost 8% year-on-year, with 17.86 million babies born in 2016. As such, it’s no surprise that sales of baby products have increased dramatically in the last three years, rising from $308 million in 2015 to a predicted $462 million in 2018.
Crucially, European and British products are very much in demand throughout the market.
“CBME Shanghai is unlike any other trade show that we’ve ever attended,” said Simon Anslow, UK Pavilion organiser. “The stands are literally crammed with potential buyers from the moment the doors open until the show closes and this poses a massive opportunity for British companies.”
Simon continued: “We encourage everyone in the industry to come and explore this huge market. There are still a few TAP grants of £2,500 available to help towards the cost of exhibiting.”