Carrier and baby products company Baby K’tan places the focus of its latest social media campaign on the journey of parenthood.
The campaign calls on parents to help tell the beautiful story of parenthood by posting photos of their daily lives on social media and tag them with #MyBKJourney.
Focusing on each individual person, the global movement – which will run throughout 2018 – calls on customers to share day-to-day life through the lens of a Baby K’tan Parent.
The hashtag #MyBKJourney will follow parents as they navigate the emotional challenges and joys of parenthood, embracing real and raw moments alongside the more conventially positive stories.
By reaching out to their loyal and active customer base, the brand hopes their followers will share the unique ways they experience parenthood while using Baby K’tan products.
“This campaign isn’t about curation,” says Nicole Hempeck, marketing manager at Baby K’tan. “We want parents to keep it real by sharing challenges such as life in the NICU and colic, to giving us a peek at their many adventures, like a day at the theme park or travels abroad.”
She contines: “From the big moments to the little moments and in between, we want to be along for the journey.”
The campaign was officially launched at the start of the year. Baby K’tan will also be sharing weekly #MyBKJourney photos on their social platforms